If content is king, context is the kingdom
section#mk-page-introduce { background-position:center !important; } As Google develops a deeper and better understanding of content, businesses must carefully consider their audience and how they can...
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Keys to an Effective Content Marketing Strategy
You know you need to develop a content marketing strategy but you might not know where to start. The first thing you need to do is answer questions about the content itself. What kind of content are...
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Lehighvalleylive sets the ‘tone’ for award winning political journalism
Let’s give a round of applause to the editorial team of Lehighvalleylive.com. In fact, they deserve a standing ovation; it was recently announced that the team won the 2021 Toner Prize for Excellence...
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Why you need Google My Business in your Marketing Toolbox
Google is responsible for approximately 88% of the global search market[1]. That should be motivation enough to set up a FREE Google My Business account. Sure, we get it may seem redundant to take the...
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Website essentials: Building your digital “storefront”
Whether you are building a brand-new website or re-designing your current site, it requires an investment of time, money and resources. A successful site features a smart, functional design, reflects...
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WEBINAR: Building a Pathway to Continued Growth
Despite the challenges of our current climate, demand for the home improvement and home services industry has exploded. What can you expect for the rest of 2021 and beyond? Lehighvalleylive.com...
View ArticleHome Improvement Companies Continue to Experience Revenue Growth During COVID
A raging pandemic, stay-in-place orders, political and economic turmoil. It is an understatement to say that the past year was challenging for everyone, but an unexpected bright spot for those who...
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Beyond the Home Improvement Boom!
Home Improvements companies prepare to grow in feast and famine Work from home, school from home, and forced stay-cations gave homeowners a reason, dare we say an excuse, to take on long-awaited and...
View Article5 Ways to Improve Your Website RIGHT NOW! [FREE DOWNLOAD]
Just like “the clothes make the man”, the website makes the business. Your website is the most powerful presentation of your business. It demonstrates what your company offers and why your services...
View ArticleOrganic Search and Pay Per Click tips to grow your business
Did you know that consumers are taking to search engines more than 5 times in an average week? More importantly, a recent study conducted by Localogy discovered that 70% of consumers either made a...
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How to Write a Press Release
As a media company, we receives a lot of press releases. From new business openings and local events to leadership changes and heartfelt stories, there’s an endless supply of announcements and stories...
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